PR Scenario in India

• PR industry is likely to double its size to over $6 billion by 2010, from the current $3 billion, says Industry body Associated Chambers of Commerce and Industry of India (ASSOCHAM)
• According to estimates by ASSOCHAM, the Indian PR industry comprises 1200-1500 agencies, with manpower strength of between 30,000 and 40,000.
• Economic boom has resulted in immense competition in brand building, as result of which PR agencies are in great demand in India
• Corporates are opting to rope in PR professional for increasing sales turnovers, as one of finest marketing strategies.

PR Objectives

• Showcase innovation, technology breakthroughs and R&D focus
• Visibility as a tool to attract and retain the best talent and position
• Win critical acclaim of industry analysts through strategic corporate branding and messages

To build a strong identity for attracting good talent

• Create value system
• Company with Good Values
• Develop a CSR program
• Social initiative approach
• Unique HR activities
• Research papers to media, analysts, merchant bankers etc- building rapport.

Innovation And Technology

• Media tours to new product development centre in Pune as well as other delivery centers
• Client - specific case studies and testimonials on successful projects to be highlighted among key technology and trade media
• Research and white papers on key issues and stories as knowledge and corporate tools
• Publicize each Business Unit in the media
• Highlighting the onsite operations in the international media
• New business/ operations/ projects/ client wins as important stories
• Guest lectures on Software Engineering, Software Testing and any other topics suggested by management

Marketing And Branding

• All India PR campaign – Take geography-specific activities
• Speaker Participation in relevant industry events and seminars
• Tie-ups with Engineering and Technology Institutes for industry-academia interface
• Contributory articles on topical issues and new technology trends

Business Wise !

• Featuring the technology stories on Product Development, Software Engineering and Testing.
• Showcasing the work in the areas of elearnig, content development, Software development, Software testing & more
• Announcement of important news such as tie-ups, breakthroughs, business plans, client wins