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Ideal Partner for all Media Requirements
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Public
Relation Media
Management
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| Case Studies |
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 Harbinger Group
(IT Company)
PR Objectives
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Showcase innovation,
technology breakthroughs and R&D
focus
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Visibility as a tool to attract and retain
the best talent and position Harbinger
as a fast growing Software Services company
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Win critical acclaim of industry analysts
through strategic corporate branding
and messages
Showcasing Innovation And Technology
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Media tours to new product development
centre in Pune as well as other delivery
centers
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Client - specific case studies and testimonials
on successful projects to be highlighted
among key technology and trade media
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Research and white papers on key issues
and stories as knowledge and corporate tools
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Publicize each Business Unit in the media
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Highlighting the international onsite operations
of in the international media
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New business/ operations/ projects/ client
wins as important stories
Building a strong identity for attracting good
talent
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Create value system
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Company with Good Values
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Develop a CSR program
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Social initiative approach
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Unique HR activities
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Research papers to media, analysts, merchant
bankers etc- building rapport.
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All India PR campaign – Take
geography-specific activities
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Speaker Participation in relevant industry
events and seminars
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Tie-ups with Engineering and Technology
Institutes for industry-academia interface
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Contributory articles on topical issues
and new technology trends
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Participate in industry stories which are
IT specific
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